Premium Symposium

PREMIUM takes a look behind the scenes of international brand makers: what exactly does branding mean in the time of Facebook, Twitter, communities & Co? Does one have to maintain a presence everywhere and if so, how? Or is everything just hype and the real future of successful branding lies somewhere else completely?

Lecture about NANAI – exclusive leather ”Made in Germany”.  Salmon leather - how to make a desirable fashion accessory out of a waste product.

Mary Scherpe asks Suzy Menkes, Marcus Luft, Christoph Amend, Sven Schöne and Imran Amed about Fashion Blogs - Hype or Future ?